SEO, of course very important, so this is the second part of my previous article Guide to SEO. I hope it will be usefull for all of my blog's visitor.
1. Optimize the Title Tag
• Include 1-2 of your most important keyword phrases in the title tag, but don't just list keywords.
If you just list keywords, you risk being viewed as spamming the search engines which can ultimately lead to you being blacklisted and not included at all.
• Your title tag should include your keyword phrases within a readable sentence to avoid this problem.
• Make your title appealing to humans!
Don't forget that even if you get that top listing in the search engines, our listing still needs to say something that makes the surfer want to click your link and visit your site.
• Since the length of your title tag could cause some engines to crop it, we suggest place the keywords at the beginning of the tag when possible to decrease the risk of having them cut off.
Each page of your site should have its own title tag with its own keywords that relate to the page that it appears on.
3. Optimize the Meta Description Tag
• Give appropriate descriptions (as some search engines display this description in the search result), make it more appropriate to your site. Put only targeted keywords in description. Do not stuff the description with more keywords. Restrict the number of words in this tag to 10 to 15 words.
• Place the most important phrases at the start of the description, so, even if any search engine omits some part of the description, the important phrases will be displayed.
3. Optimize the Meta Keywords Tag
The importance of Meta Tags is debated these days. So this is an optional extra.
• Include only the keywords that appear in the body text, and no more than 5-7 keywords. Add alternate spelling of words (including typos) and synonyms of those keywords.
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